24/4, SKS Building, 2nd Floor, (Above KVB), MTP Road, Kavundampalayam, Coimbatore - 641 030.
info(at)blazon.in | +91 422 4206100
Digital Marketing has become the essential demand of a business to get its brand visibility in online and grab potential customers. We aim to empower businesses with the right insights and digital marketing strategies through innovative ideas that help generate positive ROI for our clients.
Blazon simplifies your digital marketing process and provides qualitative and quantitative insights regarding your business through our tech enabled digital marketing analytics platforms.
-Create a Professional Marketing Strategy
Throughout a marketing strategy we will outline the largest demographics and best mediums online in order to reach your segmented consumers through various channels.
We believe that a marketing strategy should also have a combined interactive marketing calendar that will include major events throughout a 12 month schedule for online advertise spends, marketing promotions and other important dates throughout the year that impact your business.
This marketing schedule will relate back to all parts of the website, ecommerce, Blog, Social Media and Advertising and ensure that all parts of the advertising are rightly scheduled.
Having a website is great, although the ability for people to arrive without having to know the website URL is of upmost importance and is just as important as the website itself.
Through our years of experience in the marketing business, our creative team will ensure that each page is optimized for the major search engines, so that users searching for the company name or related keywords (i.e. Advertising, etc.) Will find your website. Although this is a process that doesn’t happen suddenly, we will ensure that website’s content, programming, site mapping and other search engine techniques are properly set up.
-Create an E-Commerce Platform
As an important aspect of the website is an ecommerce platform, this platform will allow for increased sales, along with larger viewership of the website. The platform will allow some of the following high-end features
-Create an Official Blog
The blogging platform will be based upon Word press and will be styled to match both the overall brand and the website. Blogs typically do not allow for instant sales, however, they offer increased credibility, loyalty, and are great items to promote the brand across the website, newsletter, social media, etc.
-Pay Per Click (PPC) and Advertising Campaigns
Facebook advertising is some of the most effective online advertising with the highest returns and lowest cost per click. Facebook advertising will be completed in key periods based upon the marketing strategy to increase viewership to your events and launches.
Search Engine Optimization is the process to get a website ready to attract visitors from search engines and other online medium.
Search Engine Ranking is the process of getting the suggested keywords of your business and website on top with Google Page Rank and Google Search Engine results.
Search Engine Marketing is the process of getting the website setup and ready for content based and user centric marketing platform. The contents the reaches the users via multiple online medium like Search, Social Media, Paid Advertising and Email Marketing.
Search Engine Advertising is the way to reach out user audience of big masses but with precise focus on various parameters like the Age, Gender, Location, Language and Nature of the users. With platforms like Google Ad words, there are numerous options for planning and text, banner or video based advertisement campaign. While the text ads are mostly displayed on Gmail, banner ads on websites subscribed with Google Ad sense feeds (a way to earn revenue by displaying Google ads on personal websites with unique or copyrighted content) and video ads on YouTube videos (a way to earn revenue by displaying Google ads on user uploaded videos). Google Ads are now even extended to Mobile advertisement through their popular mobile platform Android.
Social Media Marketing is more about user engagement in real-time. Today, people are more engaged in social media to communicate with their friends and relation. That way, their, love, interest and activities are shared across online social media for easy access to others. SMM is about delivering interesting information about your product or service to a wide audience base by using multiple techniques to market your business and enable the users who are your active listeners to get update with all your latest information and offerings.
Social Media Advertising is targeting the right users via the preferences provided by the advertising channels like Facebook, Twitter, Google+ etc to maximize the chances of a user to preview our advertisement and directing to our web or social page. Social Media Ads are the most popular medium as the target user preferences are set based on their profile and usage pattern.